Summary
Dayana Sasirangan E-Commerce is a full-featured online shopping platform built for a local fashion brand specializing in traditional Banjarese fabric. The system manages the entire sales workflow — from product catalog and stock per variant to checkout, payment, and logistics.
Customers can browse products using an advanced catalog search with filters by keywords, fabric type, variant, and price range. Integrated with multiple payment channels (bank virtual accounts, e-wallets, and QRIS) and logistics APIs, the platform provides an end-to-end online shopping experience tailored for small to medium businesses.
Problem
Previously, Dayana Sasirangan relied solely on social media and manual communication for orders, which caused:
- Inconsistent stock management and overselling.
- Manual payment verification for each transaction.
- Lack of automated shipping fee calculations and delivery tracking.
- Difficulty scaling the business and maintaining customer experience consistency.
Goal / Use Case
- Build a complete e-commerce system supporting product variants (e.g., size, color, fabric type).
- Enable automatic stock adjustment based on product variants.
- Integrate payment gateway with support for bank VA, e-wallets, and QRIS.
- Connect with logistics APIs to calculate shipping costs dynamically based on destination and weight.
- Allow customers to track their order status and monitor shipping progress in real time.
- Provide an advanced product search and filter system for an intuitive shopping experience.
Impact
- Streamlined sales and order management into a single automated workflow.
- Reduced manual work for payment verification and shipping coordination.
- Improved customer satisfaction with instant payment confirmation and real-time order tracking.
- Enabled the brand to expand online reach while maintaining stock accuracy.
- Provided a scalable base for future integration with marketplace or mobile platforms.
Development Duration
Developed in approximately 2 months using PHP, JavaScript, and Bootstrap for the frontend. The platform integrates with third-party payment gateways and logistics APIs for seamless automation across checkout, payment, and delivery processes.